may-2017

may/june 2017

Executive View

By Lorie Steiner

search for the basics to write

a one-page Corporate Execu-

tive profile normally unearths

more than enough relevant

info about the subject - web-

site, business articles, images.

In the case of CEO Peter Tschernitz, however,

the results were surprising, to say the least:

A personal LinkedIn profile; an out-of-date

Crown Colony Golf Management (CCM) Face-

book page; a handful of hazy photos; one

brief article from Golf Business News - Jan

2011; something about Horse Performance –

and a recent hockey-related piece, from Flori-

da of all places. No company website.

Which begged the questions... just who is

this guy? And why should we be interested?

Two minutes into the interview, I had my

answer. And a single-page, CEO profile grew

into a full-on feature story. It could be a book.

Enjoy the highlights…

LS:

Peter, these days it’s highly unusual for a

company to be successful without a substan-

tial web presence.

Yet my research turned up very little about

you or CCM.Why is that?

Managing theWorld’sMost Exclusive Golf and City Clubs

In Conversation with

CEO Peter Tschernitz

AT A GLANCE

CCM Golf

Management, LLC

WHAT:

Consultancy and management of inte-

grated resorts, boutique hotels, private golf, city

and country clubs. Leisure industry focus on

Golf Residential and Golf Resort/Hotel Develop-

ments

WHERE:

Based in Fort Myers, Florida

WEBSITE:

Exclusive private business, personal

referrals only. No online presence.

Peter Tschernitz, left, when he was named golf club director of Brocket Hall and its two championship golf courses, clubhouse and golf academy in

the UK. Also pictured are Dieter Klostermann, chairman (center) and Kenneth Creighton, managing director.

At my company, CCM Golf Management, we focus on the consulting and manage-

ment of high-end, private golf clubs, and city clubs; an industry which probably con-

tains less than 0.5 percent of the population worldwide. We have a very small niche

position in the market, and our business is done through word of mouth rather than

through a website. The people we get referrals from are theWho’s Who of the CEO

world or the ownership world, and we only have so much capacity.

Peter Tschernitz