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8

9

opening lines

immediately, others will be rolled out

through the remainder of the year. Oscar

Munoz, Chief Executive Officer of United

Airlines, said, “Every customer deserves

to be treated with the highest levels of

service and the deepest sense of dignity

and respect. Two weeks ago, we failed

to meet that standard and we profoundly

apologize. However, actions speak louder

than words. Today, we are taking concrete,

meaningful action to make things right

and ensure nothing like this ever hap-

pens again.”

“Our review shows that many things went

wrong that day, but the headline is clear:

our policies got in the way of our values

and procedures interfered in doing what’s

right. This is a turning point for all of us at

United and it signals a culture shift toward

becoming a better, more customer-focused

airline. Our customers should be at the cen-

ter of everything we do and these changes

are just the beginning of how we will earn

back their trust,” he added.