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The Good Toy Group is a mem-
ber-owned company that creates catalogs
for its members’ independently owned toy
stores, across the county. Recently, Busi-
ness View Magazine spoke with Idanna
Smith, the company President to learn
about its operations. The following is an
edited transcript of that conversation.
BVM:
Can you talk about the founding
of the Good Toy Group; why and how it
came to be?
Smith:
In the late 1990s, the special-
ty toy industry was all brick and mortar,
small, independently-owned toy stores.
Many of us had begun to get to know
each other through a group called ASTRA
– the American Specialty Toy Retailing
The
The Good Toy Group
Marketing
specialty toys
D
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Group