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AuroraWorld, Inc.
Aurora
World, Inc.
A global leader in plush toys
A
urora World, established in Korea, in 1981,
by its current chairman, H.Y. Noh, is a glob-
al leader in plush toys and high-quality gift
products. The company offers an extensive
range of branded and licensed products which are sold
through a wide variety of vendors, including big box
retailers, souvenir and gift stores, airports, florists, hospi-
tal gift shops, candy stores, and gift/stationery stores. In
fact, from its design and development center in Seoul,
its manufacturing facilities in Indonesia and China, and
its sales networks in Hong Kong, the U.S., the United
Kingdom, and Germany, Aurora World supplies over
25,000 retail outlets, worldwide.
“We tailor our business to the needs of our custom-
ers,” says Marketing Supervisor, Jessica Chitrabhiboolya,
who works out of the company’s Pico Rivera, California
office, where it houses designers, product developers,