may-2017

AuroraWorld, Inc.

and marketers. “And because we own our own factories,

we have control over the quality, the materials, and the

whole process from start to finish. So, what sets us apart

from our competitors is the quality of our products.

Everything is hand stitched and hand sewn. A lot of our

competitors skip the steps we take pride in.”

All of Aurora’s products are designed for safety and

durability, and made with safe, non-toxic materials that

conform to ASTM 963 and EN 71 standards. Most Au-

rora products are cotton filled; if beans are used, they

are double bagged for additional safety and security. All

plastic eyes and noses are double lock washer secured.

The company’s toys have been honored with several

AT A GLANCE |

AURORAWORLD, INC.

WHAT:

A global leader in plush toys and high-quality gift products

WHERE:

Pico Rivera, California

WEBSITE:

www.auroragift.com

awards, including the Creative Child Award, the iPar-

enting Media Award, and the National Parenting Publi-

cations Award. Accolades have also come from Parents

Magazine and Family Fun Magazine.

The company markets its products both to businesses

and direct to consumers via a variety of channels, in-

cluding: industry trade shows, licensing shows, retailer

magazines, social media platforms, and company blogs

and press releases. Aurora World is also a proud mem-

ber of the Toy Industry Association. This year, the com-

pany is celebrating one of its most well-known brands,

YooHoo and Friends, which is particularly popular in Ko-

What sets us apart from our com-

petitors is the quality of our prod-

ucts. Everything is hand stitched

and hand sewn. A lot of our com-

petitors skip the steps we take

pride in.

Jessica Chitrabhiboolya

Marketing Supervisor