Business View Magazine
9
Cohen is convinced that his original idea to emulate
the Ferrari model has been instrumental in IQ Formu-
lation’s success. “What differentiates my company is
the fact that we are a company that is based on re-
search and development that grew into a vertically in-
tegrated company that produces what it sells. Like Fer-
rari, we had to pick and choose our own ingredients;
we had to build relationships with our specific vendors
that we knew were the pinnacle suppliers of certain
ingredients in the industry; we had to build a special
relationship with Europa Sports Products to make sure
that once our products were done, we could get them
in the hands of our consumers faster and easier than
anyone else. So, by doing all these things, it became
a win-win-win scenario: a win for us, for our resellers,
and for our consumers. Everyone who touched the
product had an appreciable benefit from it.”
IQ Formulations has further touched its wider commu-
nity via a vigorous program of charitable giving. The
company has an admirable track record of involve-
ment with a variety of respected, non-profit organiza-
tions including the Wounded Warrior Project, St. Jude
Children’s Research Hospital, the American Humane
Association, the American Red Cross, the Cystic Fi-
brosis Foundation, and the National Alliance to End
Homelessness. The company also hosts an annual
holiday toy drive to benefit the children and families at
nearby Miami Children’s Hospital.
PREFERRED VENDORS
Crossroad Ingredients
-
UniChem Enterprises
-
