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Business View Magazine
IQ Formulations
Engineering smarter products
When Jay Cohen decided to get back into the health
and nutritional supplements business, he decided to
model his new company, IQ Formulations, after a world
famous, Italian luxury sports car manufacturer that,
according to the new CEO, “never had a losing year;
they’ve always made money.” The same can certainly
be said of IQ Formulations, Cohen’s five year-old com-
pany that likewise has never had a losing year - and is
also making a lot of money.
“When we first started, I looked at other industries
to model after,” Cohen explains. “One was the auto-
