 
          Business View Magazine
        
        
          
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          base – aluminum, steel, electrical, oil, and gas. “The
        
        
          automotive and chemical fields are also good,” says
        
        
          Stultz. “We try to stay diversified; if the oil market goes
        
        
          down, we watch those orders decline and hopefully
        
        
          other sectors will stay strong. The electrical industry
        
        
          has been steady for 15 years and probably will stay
        
        
          strong for another 15 years.”
        
        
          Brewer notes, “We are also diverse in our capabili-
        
        
          ties of creating customized products. We’ve been ap-
        
        
          proached by many domestic and international distrib-
        
        
          utors to develop custom-built speciality apparel, so we
        
        
          are flexible when markets demand. Our daily focus is
        
        
          to convert raw speciality materials into finished per-
        
        
          sonal protective equipment and apparel. Our creative
        
        
          manufacturing ability has been our long established
        
        
          strength that has sustained our customer relation-
        
        
          ships throughout the years.”
        
        
          “Industries are evolving, especially in metals,” says
        
        
          Stultz. “Foreign conglomerates buy U.S. aluminum
        
        
          and steel manufacturers – bringing in new technology
        
        
          which requires a change in safety garments. These
        
        
          companies prefer to use materials from Europe. That
        
        
          adds a whole new level to manufacturing, but many do-
        
        
          mestic apparel companies don’t want to get involved
        
        
          with importing and stocking materials. When a foreign
        
        
          company buys a local aluminum mill, those people still
        
        
          like to buy American garments, so we bring in what’s
        
        
          necessary to supply them.”
        
        
          Distributors buy products from Steel Grip and resell
        
        
          them to the end users. With such a technically complex
        
        
          product line, they rely on the company’s sales team to
        
        
          answer questions, often asking them to call the cus-
        
        
          tomer directly. Stultz acknowledges, “It’s daunting
        
        
          when someone asks, ‘Hey, what do I wear for molten