The Aluminum Association of America

written by Business View Magazine June 8, 2015

Aluminum Association of America – Advancing the agenda of the “miracle metal”

It may be hard to believe, but at one time, aluminum was considered more rare and precious than gold or silver – even though it’s the most abundant metal in the earth’s crust, making up about eight percent by weight of the planet’s solid surface. The reason that this relatively soft, durable, lightweight, ductile, and malleable metal, prized for its ability to resist corrosion was so rare in its pure form, is because the complexities of refining aluminum from its main ore, bauxite, and the other oxide and silicate compounds where it resides, were not successfully conquered until late in the 19th century.

But once the processes for extracting and refining pure aluminum had been perfected, far-seeing industrialists and businessmen were quick to recognize its superior qualities. Today, aluminum has not only become a foundation of our country’s infrastructure, its uses and applications pervade every aspect of our lives. From transportation, to packaging, to construction, to electrical transmission, to utensils; in everything from window frames to rocket ships, from rolls of foil to the International Space Station, aluminum and aluminum alloys can be found in abundance. Aluminum was even selected as the material of choice for the capstone of the Washington Monument!

Today, the American aluminum industry directly generates $65 billion in economic output and indirectly generates an additional $87 billion in economic output each year – that’s one percent of the country’s GDP (Gross Domestic Product). It employs over 155,000 workers, and for each aluminum industry job, an additional 3.3 employment positions are created elsewhere in the economy, for a total of 670,000 U.S. Jobs.

The Aluminum Association of America is the non-profit organization, based in Arlington, Virginia, that represents the county’s manufacturers of aluminum as well and their many suppliers and vendors.

The Association was originally formed in 1933, after the U.S. Congress passed the National Industrial Recovery Act (NIRA), a measure of President Roosevelt’s New Deal initiative, designed to help lift the country out of the Great Depression. The Act required various industries to establish codes and guidelines in order to promote fair and equitable competition. In response to the legislation, representatives of 13 aluminum companies met to form the Association of Manufacturers in the Aluminum Industry. Even though NIRA was repealed the following year, industry leaders decided to continue the organization, renaming it “The Aluminum Association.” Its mandate was to promote the general welfare of the aluminum industry and its members.

Today, the Aluminum Association continues to represent the interests of the aluminum industry by developing technical standards and data; collecting and publishing industry statistics; promoting plant safety and health; monitoring and promoting technological developments that advance the metal’s use across a wide range of application; and increasing its market capabilities in the U.S. and around the world.

According to Matt Meenan, Director of Communications, the Association currently has just over 100 members, split evenly between producers which make and fabricate the metal, such as Alcoa, Novelis, and Aleris, and associate members, which are the companies that supply goods or services to the producers.

The main reason that companies join the Association says Meenan, is that they “value the networking opportunities we provide, so they can talk about and share issues of common interest. Whether it’s statistics, policy, standards, or sustainability – one or more may be very valuable to them. We have committees and divisions that are focused on either particular product market areas, or parts of the supply chain.”

When asked about the current state of affairs in the industry, Meenan replies: “One of the big things that’s really been a massive trend the last five to ten years, and has really ramped up in the last couple of years in particular, is the growth in the automotive market. The real big news for us in the last year was Ford moving the Ford F-150 into an all-aluminum body. . . It’s allowed us to expand in a way that a lot of heavy manufacturing industries are not doing right now. We’ve got about $2 billion dollars committed for domestic plant expansion over the next five to ten years. And that’s largely driven by this automotive expansion that we’re seeing.”

Meenan elaborates on the Association’s near-term goals and objectives: “We’re bullish and very enthusiastic about where things are heading.” There have been “pivotal moments” in the industry’s past, he explains. In the 40s, 50s, and 60s, there was a strong move into the construction and aerospace market; in the 70s and 80s, it was the aluminum can; and “now, today, you’ve got this automotive opportunity.”

The Association is also heavily committed to its “sustainability work.” Meenan adds that a continuing priority for the Association is a “big push to get good, credible information on how we’re doing in terms of our environmental performance.”

Aluminum is infinitely recyclable – nearly 75 percent of the aluminum ever made is still in use today. Aluminum cans, for example, are made with an average of 70 percent recycled content, which far exceeds competitive types of packaging. And according to the Association’s website: “Producing recycled, or secondary, aluminum saves more than 90 percent of the energy and produces just eight percent of the greenhouse gases associated with making new, or primary, aluminum.” The Association’s Sustainability Initiative, launched in April 2008, promotes increased recycling, energy-efficient product applications, and increased operating efficiency.

In terms of advocacy, the Aluminum Association actively engages with federal lawmakers and regulators, educating them and urging them to pursue policies that will allow the industry to grow. In 2013, the United States Congress created the Congressional Aluminum Caucus – a bipartisan group of members committed to elevating awareness of the U.S. aluminum industry and every aspect of the metal’s production and use. The industry’s top issues include: aluminum recycling, beverage can management, climate change and energy.

As the aluminum industry continues to supply the world with the “miracle metal,” the work of the Aluminum Association will likewise continue to promote its interests and agenda for the benefit of us all.

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