Business View Magazine l Media Kit

YOUR AD HERE // EDITORIAL CONTRIBUTION Our premium ad packages are more than just an ad. 22 23 $2,000 IN SAVINGS NEVER GOES OUT OF STYLE. PartnerwithElectronicPaymentExchange (the only recommendedpayment technologypartner ofFantasticSams)andexperiencemerchant services thatareacutabove. Want to receivea free,no-obligationcost analysis foryourbusinessor franchise? Call302.288.0546 today. To receiveyour freeno-obligationcost analysis,savingyoumore than$2,000per year,call302.288.0546 today. Savingsofmore than $2,000peryearper salon. Currentlydeployed in more than300salons. Seamless integration withSuperSalonand GuestVision. 24/7dedicated customersupport. EMV-certified solutions. Simple,online chargeback adjudication. FullPCI compliance. CALL302.288.0546OR VISITWWW.EPX.COM/EPX-FANTASTIC-SAMS FORMOREDETAILS. ©2018ElectronicPaymentExchange.All rights reserved. 24 25 threesalonconcepts,”saysEricaTarnowski,Business DevelopmentManageroftheDessangeGroupNorth America,“Dessange,CamilleAlbane,andFantasticSams.” Dessangeistheworld’sleadingfranchisorofluxury hairsalonswithmorethan400locations.Italsodevelops itsownbeautycaretreatments,beautyinstitutes,and city-centerspas,aswellasseverallinesofmakeup,ac- cessories,andhair,facial,andbodycareproducts.Camille Albaneisanurban,upscaleauthenticFrenchhairsalon with300locations.“Wealsohavealineofproductsunder thenamePhytodess,andCoiffidis,adistributioncompany thatDessangepurchased,”Tarnowskiadds. JohnCostanzaisPresidentandCEOoftheDessange GroupNorthAmerica.Partofhismissionistoexpand thecompany’sthreesalonbrandsthroughouttheU.S. andCanada.“Ourgoalistogetto2,000FantasticSams franchisesinthenexttwotofiveyears,”hestates. Inordertoattractnewfranchisees,Tarnowskireveals thatthecompanyreliesheavilyondigitalmarketing.“The goalistodrivetraffictoourwebsite,whichtellsourstory andbringsusthestrongestcandidates,”sheexplains. “Oncecandidatesareintheprocess,wevetthemfairly vigorously.Theyhavetobefinanciallyqualifiedand, typically,welookforpeoplewhohaveastrongbusiness sense,orwhohaveownedbusinessesinthepast.When wegetcandidatesinthedoor,wemakesuretheyunder- standwhattheirresponsibilityis;wedon’twantabsentee owners.Wewantpeoplewhoaregoingtolookoutfor howtheirbusinessisdoing,becauselocalmarketing effortsareimportant.Wedon’tdoregionalormaster franchiseescenarios,butwedoencouragemulti-unit ownership.” Insupportofitsnewfranchisees,Dessangehasdis- persedregionalteamsofdirectors,coaches,consultants, FANTASTICSAMS $2,000 IN SAVINGS NEVER GOES OUT OF STYLE. PartnerwithElectronicPaymentExchange (the only recommendedpayment technologypartner ofFantasticSams)andexperiencemerchant services thatareacutabove. Want to receivea free,no-obligationcost analysis foryourbusinessor franchise? Call302.288.0546 today. To receiveyour freeno-obligationcost analysis,savingyoumore than$2,000per year,call302.288.0546 today. Savingsofmore than $2,000peryearper salon. Currentlydeployed in more than300salons. Seamless integration withSuperSalonand GuestVision. 24/7dedicated customersupport. EMV-certified solutions. Simple,online chargeback adjudication. FullPCI compliance. CALL302.288.0546OR VISITWWW .EPX.COM/EPX-FANTASTIC-SA MS FORMOREDETAILS. ©2018ElectronicPaymentExchange.All rights reserved. Founded in 1979,EPX (ElectronicPaymentExchange) is theunified, reliable, and secureprocessingplatform thatdelivers end-to-endpayment solutions tomerchants, retailers, andbanks throughout theUnitedStates, Canada,Europe,LatinAmerica, and theCaribbean. EPX isunified – combining the functionalityof an ISO,merchant acquirer,gateway, front-end, andback-end processorunderone roofwithone contract andonepointof responsibility forpayments. EPX is reliable –delivering an end-to-endprocessing solution that eliminates theneed formultiple vendor relationships and reduces failurepoints common tomostotherpaymentproviders. EPX is secure –offering cost-effective, fully-integrated solutions likeEMV chip cards and the latest in toke- nization and encryption technologies todeliver an internationalpaymentplatform thatprovides seamless, PCI-compliant, end-to-endpaymentprocessing. Since its inception,EPXhasoperated at the forefrontof thepayments industry, consistently raising thebar for superior security standards,developingpatented technologies, anddelivering exceptional customer ser- vice.EPX’smission is to research,build, implement, and supportnext-generationpayment technologies that protectmerchants, enhance consumer experience, and supportglobal commerce. Our customer-focused, reliable, and cost-efficientplatformdelivers a singlepoint-of-integration that en- sures thehighest levelof simplicity and security formerchants in the retail, restaurant, education,healthcare, non-profit, automotive,government, franchise,beauty, self-service,hotel, andbanking sectors. A truepioneer in thepayments industry,EPXwas thefirstprocessor to: • Process credit cardpaymentsusing the Internet. • Deliveronline reportingof transactions tomerchants. • Adjudicate chargebacksonline. • Process e-checks. • ImplementCID, the fraudprevention anddetection innovation (CVV) forDiscoverCard. • Process transactionsusing tokenization. • DeployXML-based transaction for allpayment types. • Enable address verification system (AVS) for allnetworks. • Send a softdescriptor/unique identifier for each transaction forAmericanExpress andDis coverCard. • Deliver end-to-end card swipe encryption for itsPOS solutions. EPX alsoboasts theirproprietaryBuyerWall™ technology – thefirstdataprotection system/paymentpro- cessingplatform thathelpsmerchants eliminatedatabreach liabilitywhilemaintaining controlover the cus- tomer experience.By creating a tokenizedBRIC,BuyerWallprocesses and transmitsdatawithout sensitive cardholder information, freeingmerchants from associated risks. EPXoffers innovative solutions tohelp retail/ecommercemerchantsof all shapes and sizesgrow theirbusinesses, including: safe and secure paymentprocessing,web-based reporting anddata analysis, charge- backmanagement, a virtual terminal for ecommerce/MOTO transac- tions, customizedpaypages, andmore. In 2014,EPXwas acquiredbyNorthAmericanBancard (NAB),North America’s6th largestnon-bank,merchant acquirer. 196 197 THE LEGACYROLLSON | FISHERPLOWS.COM 198 199 CASESNOWMANAGEMENT ofhis commercial clients. Recently,BusinessViewMagazine spokewith Caseabouthis company,rankedon Inc.Maga- zine’s listof the top5000FastestGrowingCom- panies in the country.The following isanedited transcriptof that conversation. BVM: Canyou tellusabout thegenesisofCase SnowManagement? Case: “Mygrandfatherwas theoriginal founder of J.E.CaseCompanies,which started in1951. That companyprimarilyconsistedof sitework, utility installation,and somedevelopment.My dad,being theeldest inhisgeneration,ended up taking the companyover,andgrewanddiver- sified thatbusiness intoanumberofdifferent service lines,but its core competencywas still sitework. I came inafter collegeandworked in the familybusinessanddevelopeda coupleofdi- visions–onebeinga snowdivisionandanother beinga landscapeandyard supplydivision—and spentabouteightyearsgrowing those twodivi- sionsof the company. “Iwas stillanemployee,and Iwantedmore ownership in the company. Ihave fourbrothers, so Iunderstandmy father reallywasn’table to providemewith that,so I separated the snow managementdivisionand startedanLLC,and left thenest to run itonmyown.Thatwas the initial, 2009 startupofCaseSnowManagement.And from thenon, it’sbeenawhirlwindofgrowthand opportunity,and it’sbeenverysuccessful.” BVM: Howmanyemployeesdoyouhaveand Over the last70 years, FisherEngineeringhasbeen building a legacy on the icy shores of Rockland, Maine. Now we’re one of the largest snowplow manufacturers in theworld,withastrong following known as the FISHER ® Nation. Thatgrowth springs from a dedication to quality and service, and a pride in helping others grow too. Their businesses, their expectations, theirown legacies. When snow and icemanagement companieswant to step up above their competition, they look to a company like FISHER that’s already built a strong reputation.After all,when you’re building a brand, trust is essential, especially in harsh winter conditionswhen your clients are counting on you. FISHER meets that standard with a full line of snowplows, spreaders,and sidewalkproducts that helpany size operation succeed. In addition to quality products, FISHER dealers are expertly trained to offer excellent service if the plan doesn’t go as expected. FISHER delivers unmatched support and training to dealers, and that benefits the customers, especiallywhen they need it the most. Certified dealers are equipped withFISHERgenuinepartsandaccessories tomake sure snowplow operators and business owners areprepared for justaboutanything. We’ve seen 70 winters come and go in Rockland and around FISHER Nation, giving us some cracks in our hands and ice in our beards. Butwith each passing winter, our pride and our roots grow a little bit deeper. That’s what we strive to bring to snow and ice businesses: a commitment to reputationand roots.When youhavebothof those, you’re on the right path, one that you’ve probably paved yourself. WhenMother Nature is the target, it’s a constant challenge to prepare, adapt, and stay ahead of the competition.FISHERproductsandservices,backed by a reputation that spans across all of FISHER Nation,help youdo just that. THE LEGACYROLLSON | FISHERPLOWS.COM 30 31 FANTASTICSAMS 1(844)GIBSMEN www.gibsgrooming.com If you’re tired of the same old beard oils tattoooil or hair careproducts formen, it’s time for a change. GibsGrooming has created a lineof award-winning groomingproducts for men– not just run-of-the-mill products,but double-dutygoods forbeards, bodies and hair thatwillget youout the door twice as quickwhile smelling three timesbetter than yesterday. Gibs craftskick-ass grooming gear for ev- eryman.After realizing everyotherproduct on themarket never came close tomeasur- ing up, they created theirown – and they set thebar sohigh, theonly competition iswith themselves.Otherbeard and facialhair care productswere too heavy, too smelly, and justwrong.What themarket neededwas a product lineof quality and thatworked as hard asmen do. It needed something right. WithGibsGrooming,you don’thave to think twice aboutgroomingbecause they’ve done it foryou.Greatgroomingdoesn’t have tobe complicated. Checkusoutonline at www.gibsgrooming.com. afullservicelinewithbothcutandcoloroptions,whilemost ofitscompetitorsdon’tmaintainasimilarmenu.“Inaddi- tiontocutandcolor,wehaveourownlineofproducts,”says Tarnowski,“sothemarginforFantasticSams’productsales ishigher.Fromafranchiseepointofview,theycantaketheir revenueashighastheywantwithaddedservices.It’sanice benefit.” Ledbyasleeknewsalondesign,attractivefinancingfor franchiseowners,andopenterritory,FantasticSamshas postedoneofitsbestdevelopmentyearsinthepastdecade. NewownersarejoiningFantasticSamsthroughthepurchase ofexistingunits,openingnewsalons,oracombinationof existingsalonsandnewlocations.“Iseeimmensegrowthpo- tentialinourNorthAmericanoperationsandtheopportunity torecruit,train,andinnovatethebeautycareandstylistsofthe future,”Costanzasays. Nodoubt,SamRosswouldbeproudofhisiconicbrand’s continuedsuccess. 128 129 smell,or Iwant itapple-flavored.’Wewillcustomizea formulatodevelopaproductthatmeetstheirspecific needs.” The injectionmoldingprocessallowsTPT’scustom- erstoaddfunctionalitytotheirproductsandtarget theareasofmostconcerntopetparents.Theoptions areplentifuland includeoralcare,joint,skin,andcoat health.TPTcanalsoaddvisible inclusions,suchascar- rots,parsley,flaxseed,and justaboutanythingonecan imaginethatwouldenhancetheappearanceofthe treats.TPTpurchasesallthe ingredientsandpackaging materialsfromapprovedvendorsthatdemonstrate highregardforfoodsafetyandquality. Theprincipaladvantageof injectionmoldingof products istheabilitytoscaleproductionupwith consistentqualityandshape.Themoldinganddesign process iswhatreallydistinguishesoneproductfrom thenext.“When itcomestotheshapeofthechew, wewillaskthecustomer,‘Whatareyou lookingfor? Whatdotheotherproducts inyourbrandportfolio looklike?Doyouwantthisproductto looklikethose?’ Wewilldesignthemoldforthetreatseparatefrom theformulatomeetthecustomer’sexpectations,”says Austin.TPThasseveralcompaniesundercontract.They partnerwiththemtomakethebestproductsthatdogs anddogownerswillenjoy,oftenmakingsuggestions to improvethefunctionofthetreattomake it last lon- ger,tastebetter,oraddtextureto increasethedental careefficacy.Theirproprietary,singlestepmanufactur- ingprocessenhancesdissolvabilityandoffersa lower costsolutionfor long-lastingpettreats.Theresult issafeandnutritiousproductsfirsttime,everytime, atminimalcost.“Therearecompetitorsthatmakea similarproductbut inadifferentway,”Austinexplains. TARGETEDPETTREATS ThePalatabilityPerformancePeople The rightpalatant canmakeaworldofdifference…wagging tails, licking whiskers,andhappypetparents. In the competitiveworldofpet food, knowinghow to get themost from yourpalatant solutionmeansa repeat pet food sale. Partnerwithourexperts toask thequestions thatdeliver thebest formulation tomeet yourneeds. AFB canhelp you take control of your successwithpalatant recommendations,application support, technicalexpertiseandmore. Learnmoreat PalatantsPlus.com. Argentina | Australia | Brazil | China | Mexico | Netherlands | UnitedStates TAKE CONTROL OF YOUR SUCCESS AFB International is theglobal science and technology leader in pet foodpalatability.Our innovative researchers are leading theway in high-performance pet foodpala- tants. We are knownaround the globe as the pet food palatability performance people becausewemake pet food taste great. Our technical expertise, coupledwith our best-in-class customer service, deliversmaximum performing products thatmake our customers’ products successful. AFBwas founded in 1986 inSt. Louis, Missouri,USAand has grown tremen- dously by providing value-added products and services aimed at discovering and achieving unmet and under-met pet food palatability needs. AFB prides itself on having global personnel, expertise, and facilities to support a broad palat- ability research program that remains dedicated to pet food palatability.Weworkwith pet food companies to understand their unique kibble structure, product performance goals and benchmarks, internal process- es, label claims, andmanufacturing equipment. AFB’s consultative approach ensures that solutionsare tailored to each customer’s specificneeds. AFB has productionand sales facilities located inArgentina,Australia, Brazil,China,Mexico, TheNetherlandsand UnitedStates. afbinternational.com 138 139 Somebelieve thatgood servicemeans takingorders and running food in a timely and efficientmanner.Webelievegreat service extends farbeyond that. WithSilverware,we ensure every aspectof theguest experience is taken care of, fromwhen thefirst customerwalks in,until the lastonewalksout. Elevating yourguests experience is at the forefrontofour technology. If you’renotusingSilverware, you’remissingoutonwhat top restaurateurs across theglobe already know.Silverwarehelps streamline your service to get themostoutof youroperation so your team can focusonputting the customerfirst. Silverware. Webringmore to the table, allowing you tobringmore to yours. THEFIFTEENGROUP So,in2001,withabackground asacontrollerandfinancial analyst,Hopkinslaunchedhis company.“Atthetime,Iknewa lotofpeopleintheindustryand Igotaskedtohelpacoupleof restaurantsthatwerestruggling, turningtheirrevenuesintoprofit,” hecontinues.“Thatwasthestart- ingpointforTheFifteenGroup. Isawthisopportunitywhereit seemedliketherewerealotof eitherindependentrestaurantsin themarketplace,orsmall,multi-unitcompaniesthatwere busybutwerenotmakingmoneybecausetheyreally didn’tknowhowtorunabusiness.So,weworkedinitially withvariousrestaurantsthathadstrongrevenuestoin- creasetheirbottomlinepercentagefromanywherefrom fourtoeightpercent.Forarestaurantthat’sdoingtwoto threemillioninsales,fivepercentofaprofitincreaseis anywherefromahundredthou- sand,upwards,intermsofprofit increase.” Soon,Hopkinsbeganproviding bookkeepingservices,aswell. “NotbecauseIwantedto,”he avers,“butbecausethefirstfive restaurantsIconsultedforhad horriblebooksandI’mavery numbers-orientedperson.Forme, intermsofhowwehelprestau- rantsmakemoremoney,books areakeypartofit.I’mabigbe- lieverinbudgets;I’mabigbelieverinmonthlyP&Lsthat areaccurate,andbeingabletohavemeasurementsin termsofwherevariancesareandhowthemanagement teamcanworktoimprovethose.So,westartedgetting intobookkeepingaboutayearafterIstartedthecompany, somewhatreluctantly,because,unfortunately,bookkeep- ingisnotahugemarginarea;itrequiresalotoflaborand ATAGLANCE THEFIFTEEN GROUP WHAT: A restaurant consulting company WHERE: Offices inToronto,Vancou- ver,Calgary,HalifaxandChicago WEBSITE: www.thefifteengroup.com 168 169 partsandpiecesoutofthetrunkofhiscar,”JCcontin- ues,“andgraduallydecidedthat,togrow,ithadtodo morethanthat.So,hehiredsomeservicepeople,some constructionpeople,builtsomerelationshipswith somekeycustomershere in Iowa,andstarteddoing physicalconstructionworkforthem.Fromthere,the companystartedgrowingorganicallyalongwithsome oftheselargecustomers.Productsandservicesthatwe hadbeenoutsourcing,previously,werenotnecessarily gettingthecustomers’needsmettotheirsatisfaction, so,wedecidedthatwecoulddo itbetter.” Over itsfour-plusdecades,Senecahasexpanded its capabilitiesandevolved intoaunique,multi-faceted serviceprovider,offering itscustomers“thecomplete solution.”“Theresult iswehaveanenvironmental consultingdivision;wehaveawastesolutionsgroup thatdoeshighpressurewaterblasting,line jetting, fuelpolishing,andotherthingsforthe industryin termsofacleanupperspective,”says JC.“Wealsobuild remediationsystemsthatwillcleanupunderground contamination.Wehaveanautomotiveserviceequip- mentdivisionthat installs lubesystems,hoists,air SENECACOMPANIES You’re service-driven... so are we. Seewhy theworld’sbest service companies run theirbusinessonAsteaAlliance ™ . www.astea.com/trueservice | 800-878-4657 Scheduling Optimization MobileWorkforce Management Contact Center Field Service Depot Repair Vendor Management Project Management Customer Self-Service ServiceParts & Logistics Astea Alliance ™ Meet theonlyfield serviceplatform that trulyunderstands yourbusiness. ERP andCRM servicebolt-on’s justwon’t cut it.Youneed a best-of-breed serviceplatform that covers all aspectsof the service lifecycle frombeginning toend: Astea International–SupportingSenecaCompanies’BusinessGrowthandDigital Transformation through itsAward-winningFieldServiceManagementPlatformAsteaAlliance™ You’re service-driven... so are we. See why theworld’sbest service companies run theirbusinessonAsteaAllian ce ™ . www.astea.com/trueservice | 800-878-4657 Scheduling Optimization MobileWorkforce Management Contact Center Field Service Depot Repair Vendor Management Project Management Customer Self-Service ServiceParts & Logistics Astea Alliance ™ Meet theonlyfield serviceplatform that trulyunderstands yourbusiness. ERP andCRM servicebolt-on’s justwon’t cut it.You need a best-of-breed serviceplatform that covers all aspectsof the service lifecycle frombeginning toend: You’re service-driven... so are we. Seewhy theworld’sbest ser vice companies run theirbusinessonAsteaAlliance ™ . www.astea.com/trueservice | 800-878-4657 Scheduling Optimization MobileWorkforce Management Contact Center Field Service Depot Repair Vendor Management Project Management Customer Self-Service ServiceParts & Logistics Astea Alliance ™ Meet theonlyfield s rviceplatformthat trulyunderstands yourbusiness. ERP andCRM servicebolt-on’s justwon’t cut it.Youneed a best-of-breed serviceplatform that covers all aspectsof the service lifecycle frombeginning to end: You’re service-driven... so are we. Seewhy theworld’sbest service companies run theirbusinessonAsteaAlliance ™ . www.astea.com/trueservice | 800-878-4657 Scheduling Optimization MobileWorkforce Management Contact Center Field Service Depot Repair Vendor Management Project Management Customer Self-Service ServiceParts & Logistics Astea Alliance ™ Meet theonlyfield serviceplatform that trulyunderstands yourbusiness. ERP andCRM servicebolt-on’s justwon’t cut it.Youneed a best-of-breed serviceplatform that covers all aspectsof the service lifecycle frombeginning to end: Seneca has achievedwhat every service-driven company today seeks: i novative new serviceofferings that fuel growth;differentiators thatmake them stand out in a highly competitive industry; and increased effective- ness and efficiency across the entire serviceoperation. Astea isproud toprovide thepartnership and field service technologyplatform that hasbeen a key enabler for these achievements. “The realpowerofAsteaAlliance is not just itsbroad functional capabilities,but rather unifying an entire organization tomakedigital transformationpossible,” says Astea’sCOO,David F.Giannetto. “WithAlliance,Seneca was able to adopt aproactive servicemindset,movi g beyondpreventative,break-fix activities to amorepredic- tive servicemodel—proactivelyoffering new services as well.Thisdoesmore than just reducedowntime; itmakes Seneca a criticalpartner in successof their customers.” Astea International is aglobal leader in field service and mobileworkforcemanagement. Its flagshipAlliance platform iswdely recognized as themost capable in the industry, focusing the effortof employees from across the enterpriseon revenue andprofit enhancing activities and behavior, andoffering seamless access to new technolo- gies such as IoT, augmented reality, embedded intelligence andother tools that increase technician effectiveness. Additional editorial pieces that accompany our silver, gold and title packages are designed to provide you with more exposure and more bang for your buck. Our SILVER sponsorship levels come with about 50 words in our Preferred Vendor listing at the end of every feature. Similar to an “about us” section of a website, this enables you to inform readers about your company with information that doesn’t typically fit within the traditional constraints of an ad. Our GOLD sponsorship levels give you even more - with about 200 words, this additional half-page con- tribution goes further in allowing you to describe a service, your company history, or detail your partner- ship with the featured organization. It will be placed directly next to your ad within the feature. The TITLE sponsorship gives you the most cover- age - an additional full page of space along with the two-page advertisement. It’s almost like getting a full third page of ad space for the price of two. Provide a full list of services, describe your company’s values, or explain in detail what makes your company unique - you have a full extra page of space available to use as you see fit. And of course, each sponsorship level gets a mention in our Preferred Vendor listing, complete with hyper- link directly to your website. TITLE SPONSORSHIPS SILVER SPONSORSHIPS GOLD SPONSORSHIPS 32 33 OurTownAmerica.com Call1-800-497-8360x226 Check YourArea Availability &SignUp OnlineNow! BETHEONLYBUSINESSINYOURINDUSTRYWELCOMING NEWMOVERSINYOURCHOSENZIPCODES TrackROIwithOurTown TruTrak™smartphoneapp •ReachaNEWsetof newmoverseverymonth •Betheexclusive partner inyourarea •Targetbydemographic neighborhood •Gatherdetaileddata ofnewcustomers •BudgetBilling ProgramAvailable •Rewards •Email •Texting •Referrals •Surveys •Reporting Onevendor forallyourneeds. Completedigital rewards solutionwith provenROI.UsesP.O.S.data to send smart offersand communications. info@smartbasesolutions.com • 612-767-9940 Visitwww .smartbasesolutions.com/driive to signup forade mo! Driive LOYALTY FANTASTICSAMS PREFERREDVENDORS n EPXCreditC ardProcessing Inc. www.epx.com Founde d in1979,ElectronicPaymentExchange (EPX) provides transactionpaymentprocessingplatformswith end- to-endpayment solutions formerchants,banks, ISOs,public utilities,franchises,and third-partyprocessorsaround theworld. The companyoffers traditionalPOS, internet-related,self-service kiosks,parkingmeters,credit cardprocessing,anddebit card processing solutions.Byoperatingasa fully integratedpayment facilitator,EPXdifferentiates itself in themarketplacebypro- viding real time interchangeoptimizationand state-of–the-art, secure transaction solutions. In2014,EPXwasacquiredbyNorth AmericanBancard (NAB),oneof thenation’s toppayment ser- vices companiesand the leadingproviderof thePayAnywhere suiteofmobilepointof sale solutions. n SatinSmoothbeBar e www.satinsmooth.com Satin Smooth is aprofessionaldivisionof theConairCor- poration,a company thathasbeendedicated to thebeauty industry forover50 years.Satin Smoothhasprovided cus- tomizedwaxes and state-of-the-art appliances to the indus- try formore than10 years.The Satin SmoothbeBareHair Removal SystemKit is anon-waxdepilatory.Formulated for ultra sensitive skin, it canbeusedonboth the face andbody. n NufreeFinipilH airRemovalSystem www.nufree.com Nufree FinipilHairRemoval System -Nufree is ahair-re- moval system similar towaxingexcept itdoesn’t containany wax,honey,or sugarand isantibacterialandantimicrobial. Finipil isa scientificallyapproved,patented,FDA registeredOTC antisepticmadebyEquibalLabswhich isappliedon clients afterand inbetweenNufreeNudessehair removal services.This antisepticcreamdestroys99.999%ofbacteriaand coolsand soothes the skinwhileprotecting the emptyhair follicle. n GibsGrooming www.gibsgrooming.com A supplierofmen’shair andbeardgrooming and styling products,based in Ft.Collins,Colorado.GibsGroominghas created a lineof award-winninggrooming products formen–not just run-of-the- millproducts,butdouble-dutygoods for beards,bodies andhair thatwillget you out thedoor twice asquickwhile smelling three timesbetter than yesterday. n OurTownAmerica www.ourtownamerica.com Forove r45 years,OurTownAmerica hasbeen connectingnewmoverswith localbusinesseshelping turn them into long-term, loyal customers.  As the leaders inNewMoverMarketing,weuse amixof proven&perfectedmethodsofdirectmail andnew technologies to focus exactly on your typeof customer.  Throughour mobile app,we are100% trackable and can alsoofferdemographically targeted full-colorpostcardmailings,EDDM,and more.Formore information,call800-497- 8360 x226. IN PROFESSIONAL Removes the entire hair Professional only Keeps skin hair free forweeks Patented formulas Antibacterial and antimicrobial Increases salon revenue nufree-professionals.com THE SAFER CHOICE HAIR REMOVAL made in USA n SmartbaseSolutions www.smartbasesolutions.com 172 173 theydon’tdothecleanup,theydon’tdotheservice, theydon’tsellthepartsandpieces.Theytendtobea littlebitmorenichethanweare.IntheUnitedStates, wherewecompeteonanational level,we’reoneof thetopfivedistributorsoftheproductsthatwesell and,atthesametime,oneofthetopfiveconstruc- tioncompanies inthegasstation industry.” Today,theSenecaCompanies’400employees coverthewholeMidwest,fromtheRockyMountains allthewaytotheAppalachians,withbranches inthe following locations:DesMoines,IA,Davenport,IA, SouthSiouxCity,NE,Grandview,MO,Oreana,IL,Tulsa, OK,Denver,CO,andNashville,TN.Itsdivisions include: FuelSystems,WasteSolutions,Remediation&Process Controls,EnvironmentalServices,GeneralContracting, andAutomotiveandCommercialEquipment.“About halfofourcompanyconstitutesourconstructionpeo- ple,”says JC.“Andwehaveabout75servicetechnicians; alltheydo isservicegaspumpsandotherthingsona ‘C’storesite.” JCrevealsthathe intendstocontinuethecompany’s entrepreneurialbusinessmodelbyexpanding itsauto- motiveequipmentservicedivision.“We’vebeendoing Nothing is convenient or simple when it comes to dealing with insurance. That’s why you need a trusted partner by your side. From New York to California and everywhere in between, HolmesMurphy and Innovative Captive Strategies work with some of themost respected organizations across the nation…to include Seneca Companies.We’re honor ed to be Seneca Compan ies’ risk management and employee benefits broker as well as captive partner, and we l ook forward to years of continued success. (800) 247.7756 WWW.HOLMESMURPHY.COM (888) 753.9254 WWW.YOURCAPTIVE.COM SENECACOMPANIES thatforprobably20years, butprimarilyinthestate of Iowaoverthatperiod oftime,”hesays.“We’re expandingthatoutacross ourgeographyandwe’re goingtoaddacommercial component.Mostofthe workthatwe’vedoneover 45yearshasbeen inretail petroleumconvenience stores;we’regoingto expandthatout intocommercialpetroleum–trucking companiesthathaveprivategasstationsontheirsites, puttingourautomotiveserviceequipment intotheir heavydutyrepaircenters.” Infact,entrepreneurship intheSenecaCompanies extendstoall itsemploy- ees.“Wearealways look- ingfornewwaystogrow anddevelopthebusiness, soweencourageour employeestobeentrepre- neurial,”JCstresses.“Some- bodycomestouswithan idea–generalcontracting isoneofthoseexamples. Wegotengaged intothat spaceabouttwoyearsago. Itcameasaresultofsomebodyinthefieldtalkingto acustomer,identifyinganeedthecustomerhadand saying,‘Ithinkwecandothis.’We’vebuilt15stores, thisyear,fromthegroundupandthat’ssomethingwe hadn’tdonepreviously.” CHRISRISEWICK JCRISEWICK 176 177 n Astea International www.astea.com Astea International is aglobalproviderof end-to-end servicemanagement software solutions thatoffer all the cornerstonesof service lifecyclemanagement, including cus- tomermanagement,depot repair,servicemanagement,asset management,warrantymanagement, forward and reverse logisticsmanagement,andmobileworkforcemanagement andoptimization.The company services awide rangeof sectors includingMedicalDevice&Diagnostics; IT/HighTech Equipment; Imaging/Copiers/OfficeEquipment; Industrial Equipment; Scientific&Technical Instruments;HVAC;Pro- cessControls& Instrumentation;Construction;Pointof Sale Equipment;Telecommunications; Food ServiceEquipment; Fire& Security;Professional/ITServices;Property/Facilities Management Services; andGaming/LeisureEquipment. n LeightonO’BrienUSA www.leightonobrien.com LeightonO’Brien is aglobalmarket leader in leakdetec- tion,wetstockmanagement,and fuelpolishing technologies for fuelnetworks.The company’s software andfield technol- ogiesnotonly reduce the environmental riskof leaks from underground fuel tanks,butminimize fuel losses,enhance fuelquality,optimizemaintenanceoutcomes,and increase profitmargins.Established in1995,LeightonO’Brienhas grown to57 servicedistributorsoperating in19 countries. Its customers includeglobal industry leaders such asExxonMo- bil,Chevron,Caltex,BP,Woolworths,7-Eleven and Sheetz. n HolmesMurphy&Associates www.holmesmurphy.com AtHolmesMurphy,weprideourselveson selling“thinking,” not insurance. Inanutshell,we sell the cumulativeknowledge andexperience thatmake insuranceandbusinessesworkbetter. It’saphilosophy that’sworked forus sinceour inceptionmore than85yearsago.Asan independentbrokerage,we servebusi- nessand industry leadersacross thenation in theareasofprop- ertycasualty insurance,employeebenefits,captive insurance,risk managementand loss control.Formore informationonHolmes PREFERREDVENDORS SENECACOMPANIES INDUSTRY LEADER 800.282.7286 www.sbravo.com InnovativeSolutions forSecondary Containment Murphy,to include specialties, locationsandwhatmakesus tick, visitwww.holmesmurphy.com . n Irpco www.irpco.net Irpcoprovideshighquality chemical and fuelhoses,and couplings for industrialuse. The ISO9001-certifiedfirm is based inCharleston,WestVirginia. n OPW www.opwglobal.com OPWmanufactures anddistributesfluidhandling equip- ment and components for retail and commercial fueling applications.The companyoffers chemical and industrial products, loading arms and systems,swivel joints,quickand drydisconnects,andprocessproducts for the loading, transfer, handling,andunloadingof criticalfluids,such as crudeoil, shaleoil, refined fuels,LPG,LNG,biodiesel,butadiene,corn syrup,andhazardous chemicals. It also supplies transpor- tationproducts, including rail carproducts and tank truck products for loading, transport, transfer,handling,andunload- ingofpetroleum-based fuels,chemicals,anddrybulk cargo hazardousbulkproducts. n Husky www.husky.com TheHuskyCorporation is amanufacturerofpetroleum hanginghardware equipment,such asgasolinenozzles, swivels,andhosebreakaways,servicingC-store, truck stop, hypermarkets,and commercial facilities.The companyoffers itsproducts through stockingdistributors andmanufacturer’s representatives throughout theUnited States,Canada,and internationally. Itwas founded in1947and isbased inPacific, Missouri. n BravoSystems, Inc. www.sbravo.com husky.com Even the toughest challenges canbemet head-onwhenyouhavea responsive, flexibleand reliablepartnerworkingas hardasyoudo. Forover 65 years,Husky Corporation has alwaysbeen lookingout forour customers –providing themwith a complete and innovative lineof fuelingandmonitoring productsaswellas themostdependable customer service in the industry. DiscoverwhyHusky isabreedapart. TOGETHER,THEREARENOLIMITS: COUNTON HUSKY . MADE INTHEU.S.A. 176 177 n Astea International www.astea.com Astea International is aglobalproviderof end-to-end servicemanagement software solutions thatoffer all the cornerstonesof service lifecyclemanagement, including cus- tomermanagement,depot repair,servicemanagement,asset management,warrantymanagement, forward and reverse logisticsmanagement,andmobileworkforcemanagement andoptimization.The company services awide rangeof sectors includingMedicalDevice&Diagnostics; IT/HighTech Equipment; Imaging/Copiers/OfficeEquipment; Industrial Equipment; Scientific&Technical Instruments;HVAC;Pro- cessControls& Instrumentation;Construction;Pointof Sale Equipment;Telecommunications; Food ServiceEquipment; Fire& Security;Professional/ITServices;Property/Facilities Management Services; andGaming/LeisureEquipment. n LeightonO’BrienUSA www.leightonobrien.com LeightonO’Brien is aglobalmarket leader in leakdetec- tion,wetstockmanagement,and fuelpolishing technologies for fuelnetworks.The company’s software andfield technol- ogiesnotonly reduce the environmental riskof leaks from underground fuel tanks,butminimize fuel losses,enhance fuelquality,optimizemaintenanceoutcomes,and increase profitmargins.Established in1995,LeightonO’Brienhas grown to57 servicedistributorsoperating in19 countries. Its customers includeglobal industry leaders sch asExxonMo- bil,Chevron,Caltex,BP,Woolworths,7-Eleven and Sheetz. n HolmesMurphy&Associates www.holmesmurphy.com AtHolmesMurphy,weprideourselveson selling“thinking,” not insurance. Inanutshell,we sell the cumulativeknowledge andexperience thatmake insuranceandbusinessesworkbetter. It’saphilosophy that’sworked forus sinceour inceptionmore than85years ago.Asan independentbrok erage,we servebusi- nessand industry leadersacross thenation in theareasofprop- ertycasualty insurance,employeebenefits,captive insurance,risk managementand loss control.Formore informationonHolmes PREFERREDVENDORS SENECACOMPANIES INDUSTRY LEADER 800.282.7286 w ww.sbravo.com InnovativeSolutions forSecondary Containment Murphy,to include specialties, locationsandwhatmakesus tick, visitwww.holmesmurphy.com . n Irpco www.irpco.net Irpcoprovideshighquality chemical and fuelhoses,and couplings for industrialuse. The ISO9001-certifiedfirm is based inCharleston,WestVirginia. n OPW www.opwglobal.com OPWmanufactures anddistributesfluidhandling equip- ment and components for retail and commercial fueling applications.The companyoffers chemical and industrial products, loading arms and systems,swivel joints,quickand drydisconnects,andprocessproducts for the loading, transfer, handling,andunloadingof criticalfluids,such as crudeoil, shaleoil, refined fuels,LPG,LNG,biodiesel,butadiene,corn syrup,andhazardous chemicals. It also supplies transpor- tationproducts, including rail carproducts and tank truck products for loading, transport, transfer,handling,andunload- ingofpetroleum-based fuels,chemicals,anddrybulk cargo hazardousbulkproducts. n Husky www.husky.com TheHuskyCorporation is amanufacturerofpetroleum hanginghardware equipment,such asgasolinenozzles, swivels,andhosebreakaways,servicingC-store, truck stop, hypermarkets,and commercial facilities.The companyoffers itsproducts through stockingdistributors andmanufacturer’s representatives throughout theUnited States,Canada,and internationally. Itwas founded in1947and isbased inPacific, Missouri. n BravoSystems, Inc. www.sbravo.com husky.com Even the toughest challenges canbemet head-onwhenyouhavea responsive, flexibleand reliablepartnerworkingas hardasyoudo. Forover 65 years,Husky Corporation has alwaysbeen lookingout forour customers –providing themwith a complete and innovative lineof fuelingandmonitoring productsaswellas themostdependable customer service in the industry. DiscoverwhyHusky isabreedapart. TOGETHER,THEREARENOLIMITS: COUNTON HUSKY . MADE INTHEU.S.A. 106 107 ZFS Ithaca,LLC GrainMarketing: 866.888.1839 Feed Ingredients:866.888.7082 Transportation:800.968.4507 SeedSales: 616.879.1729 1266E.WashingtonRd Ithaca,MI 48847 Proudly growingand serving the community of Ithaca tobothpartiesand,in theend,severaleconomic incentiveprogramswerecreativelyused tohelp underwrite theproject. Thefirstwasgetting thestate todesignate the ZFSpropertyanAgriculturalProcessingRenaissance Zone,thus reducing thecompany’spropertytaxes for thefirst15yearsandultimatelysaving it$14.8 million. Anotherwas tosecureaBrownfieldRede- velopmentAgreement thatwill reimburseZFS for $12.2million incertainupfront infrastructurecosts once theRenZoneexpires. “TheBrownfieldDistrictwillallowtheCounty BrownfieldRedevelopmentAuthoritytocapture tax- es frommostof the taxing jurisdictionsandpayZFS backfor thecostof the infrastructure forwhich they are fronting themoney,”Yonkerexplains. “So,that way,thecitydoesn’thave touseourbondingcapac- ityandwearen’toutasignificantamountofmoney, waiting togetpaidbackafter theRenZoneexpires in15years. ZFS is taking that risk; they’re fronting themoneyfor the infrastructureand then theywill getpaidback.” However,inMichigan,most typesof incentives that Ithaca,ZFS,and thecountyemployed,cannot normallybedirected toaprivatecompany; they have tobedirected toapublicbody,suchasamu- nicipality. Thus,Ithaca isdoing itspartby installing someof the required infrastructure improvements, ITHACA,MICHIGAN PHOTOBYDETAILEDAERIALSOLUTIONS /E&SGRAPHICSOF ITHACA,MICHIGAN suchasanelectricsubstationand rail lineextensions,to theZFS propertyand then leasing them backto thecompany. “Wehave also installedwaterandsanitary sewer improvementsso thatwe couldprovidewater fordomestic andfiresuppressionuse,and take allof thewastewater that they’re generating,”saysYonker. “ZFS is alsobringing inhigh-voltageelec- trictransmission lines fromseven milesawayandarepaying for thatup front. So,inorder for them tobeeligible for stategrant funding for that,thecity isgoing toown thesubstationand lease itbackto them tooperate. That’sanotherpublic infrastructure improvement, and that’ssomeof thecreativewayswe’vedone this.” “It’squiteaproject toputall thesepieces together inorder to do it,”Wheeleradds. “If ithadn’t been for thecity,there’snoway thisprojecteverwouldhaveoc- curredhere.” Yonkerstates that thenewZFS facilitywillcreate100+con- struction jobsover the two-year constructionof the facility.“ZFS intends tocreate74 total jobs, betweenourplantandat their corporateheadquarters inZeeland. Sixtywillbe local,inandaround Ithaca-truckdriv- ers,lab technicians,maintenancepeople,railroad operators-because theyareputting inquitea lotof additional railsidings toservice this facility.Overall, ZFSwill investover$130milliononPhaseOneof 108 109 wter,sewer,stormwate,budigs,parks,etc.“We areproceeding tobrigallofour infrastructure underanassetmangemen programsowecan takestockofwhatwehaveandget those items that needworkscheduled into thecapitalplan,”he re- ports.Someupcomingagenda items includeusing a$340,000grant from thestate’sStormwater,Asset Management,andWastewater (SAW)program to surveyandvideocaptureallof thecity’sstormsew- ers togetan ideaof theirconditionand location.“It willallbesetuponaGIS (Geographic Information System) format,”headds.“Wealreadyhavea layerof parcel linesover theaerialphotobasemap;nowwe willadda layerof thestormwatersystem.Weare alsoseparatelycontracting tohaveourentirewater andsanitarysewersystemsadded to theGISsystem. Soon,ourpublicworkscrewwillbeable topullupa GISmapon tablets in theirvehicles toseewhatwas put inwhereand,potentially,beable to linkup toa videoof it tosee itsundergroundcondition.That’sa wayofusing technologytohelpusprioritizewhere weneed tomake improvementsand repairs.” Yonkerbelieves that Ithaca,smallas it is,still offersany newsettlerswho a ywant to relocate there,manyadvantages.Andhe isbullishabout itsfuture.“We’reright inthemiddleofthestate,so transportationroutesareveryefficient,”heproffers. “We’rebuildingnewpavedpathwaysandbikeroutes; we’remakingthecitymorewalkablewithacity-wide sidewalkimprovementmillage;we’vegotagreat schoolsystem;andthere’sagoodqualityof life,here. We’reveryprogressiveandarenotafraidtobecreative andtakemeasuredchances.I’vebeen in localgovern- mentfor37years inthreestates,and Ithaca is right up therewithsomeof thebestcommunitieswith which I’veworked.Its future isverybright.” PREFERREDVENDOR n ZeelandFarmServices www.zfsinc.com ZFS Ithaca,LLC ispoised to takeover the roleofMichigan’s largest soybeanprocessor,a titleheldby itsparent company, Zeeland Farm Services, Inc., formore than20 years. ZFS Ithacawillbe a40million bushel per year soybean processing operation,a 4.5million bushel grain storage facility and a feed ingredients transloading site serviced by both rail and truck.Located in the beautiful city of Ithaca in centralMichigan,ZFS Ithaca is expected to quadruple the state’s soybean processing capacity andwill impact agriculture in the state for decades. The grain elevator is expected to be operational in late summer of 2018,while the soy processing plant is in the permitting and engineering stage and is slated to be on- line in the spring or summer of 2019. The new plantwill create about 75 jobs and is expected to raise the value of soybeans for producers,while reduc- ing the cost of soybeanmeal,a primary feed ingredient forMichigan’s livestockherds andpoultryflocks. Itwill also bring several infrastructureupgrades to Ithaca and its sur- rounding area. ITHACA,MICHIGAN thisproject,which is thesoybeanprocessing facility. TheypotentiallyhaveaPhaseTwoand PhaseThree. PhaseTwo-maybewithin thenext three tofiveyears-may likelybeacornprocess- ing facility,andPhaseThree-if themarketand incentivesareproper-may involvesomesortof ethanolproductionat thatsite.” Wheelerbelieves thatZFS’presencewill attractotherbusinessventures to thearea.“We know,given thescenarioof thiscompany,it is going todraw folks inhere,”hestates.In fact, onecompanyhasalreadym e themove.“We justhadabusiness relocate from the industrial park,leavingavacantbuilding,”Yonker relates. “Now,wehaveacompanythat’s transferring here fromAlma,tenmilesnorth,and they’rego- ing tobeworkingon largeequipmentandsemi- t ksadmaintenance,which is right in line withwhatZFSwillbeneeding.When it’sunder fulloperation,next fall,atharvest time,we’re going tobe lookingat three to fourhundred trucksaday,inandoutof theZFS facility.This is the typeofcomplementayeconomicdevelop- ment thatwewant toencourage. Byassisting ZFSwith thisproject,we’regoing toneedother peripheralbusinesses tosupport them. So,sixty jobsaregoing tobemultipliedbytwo,maybe two-and-a-half times.” Meanwhile,Yonkersays that inplanning for futuregrowth,Ithaca is in theprocessofex- panding itssix-yearcapital improvementpro- gram forall itscapital investments–streets,