Elmhurst, Illinois – Close to everything, unlike anything

written by BVM June 5, 2018

Business View Magazine interviews representatives from Elmhurst, Illinois as part of our focus on best practices of American cities.

Elmhurst, Illinois, is a suburban city of approximately 46,300 in DuPage County. Settlement began in the 1830s and ‘40s, after the end of the Black Hawk War and the Treaty of Chicago. At what would later become Elmhurst City Centre, a native of Ohio named Gerry Bates established a community on a tract of “treeless land” in 1842. The following year, Hill Cottage Tavern opened where St. Charles Road and Cottage Hill Avenue presently intersect, and in 1845, the community was officially named Cottage Hill when a post office was established. The Galena and Chicago Union Railroad line reached the area by 1849, with the locomotive Pioneer making its first run to the area on July 4, 1849. The community changed its name to Elmhurst in 1869 for the elm trees that had been planted along its streets, incorporated as a village in 1882, and became a city in 1910.

Elmhurst remained a farming community until the 1930s, after which it developed as a residential suburb of Chicago. The manufacture of industrial supplies, automotive sales, and financial and health care services contribute to the city’s economy. The city is home to Elmhurst College, which was founded in 1871, and serves as the corporate headquarters for such companies as Superior Ambulance, the Semblex Corporation, and McMaster-Carr Supply Co., which along with Edward-Elmhurst Healthcare is a major employer.

Today, Elmhurst is focused on growth. “We have a pro-business city council that helps us motivate developers to move forward with investment in Elmhurst,” says Assistant City Manager, Mike Kopp. “During the Recession, everybody got hit fairly hard and some of the dollars that were removed from our budget were planning dollars. As we recovered, our elected officials saw that we had to get back to planning. The first thing they talked about was redoing our downtown plan.”

In June of 2016, the City of Elmhurst adopted a new Downtown Plan. The Downtown Plan presents a vision for the year 2025, and provides goals, objectives, and other recommendations of action to be undertaken by the City to maintain Downtown as an attractive and vibrant city center. The Plan identified and recommended changes to the City’s zoning ordinance, and development procedures and processes.

“In 2018, the City Council approved new zoning for the downtown in an effort to alleviate the number of variations requested and be more developer friendly,” says City Planner, Eileen Franz. Business Development Coordinator, Erin Jason, adds that updates allowed for streamlined permitting processes. “We took away layers and additional costs for those wanting to invest in town – not to mention a lot of time,” she explains. The city has also strategically created a number of TIF (Tax Increment Financing) Districts to further incentivize revitalization both downtown and throughout the community.

The results have been exemplary. Over $120 million in commercial projects came onboard in 2016, another $100 million-plus in 2017, and Kopp reports that about $144 million worth of commercial work is going on throughout the city right now. Completed, ongoing, and planned projects include but are not limited to: Elmhurst 255, a mixed-use development with 192 luxury apartments, 150 public parking spots, a community plaza, and 12,000 square feet of retail; the Opus Mixed Use Development – 165 luxury apartments, plus 7,000-11,000 square feet of first floor retail on the site of a former US Bank; the Fitness Formula Club, a three-story, 50,000-sq.-ft., luxury fitness facility with an indoor and outdoor pool; a new multi-story office building to be built by local real estate agency, New Home Star; two new luxury condo projects; the York Building project, featuring two floors of 20,000 sq. ft. of Class A office space, plus 10,000 sq. ft. of first floor retail; and an $18 million update of Elmhurst’s train station, the busiest stop on Metra’s Union-Pacific West line.

According to Jason, who is the city’s first, full-time Economic Development Coordinator, all of these projects are part of the city’s plan to embrace “Transit Oriented Developments” – projects that help promote more walkability, more entertainment options, more daytime population growth, more destination driven venues in the downtown core, and more of, what she calls, “experiential businesses” that are key to attracting a younger generation of workers, as well as older retirees who are looking to downsize and move downtown closer to the city’s busy train station. “One of the things that we’ve done was to shift the focus and recognize that experiential businesses and Medtail, things like workout facilities – an Orangetheory Fitness or a Pure Barre – have a place in what used to be a more traditional retail location and are an important part of the mix,” she says.

“An Escape Room opened in our downtown, last year; a painting studio recently opened,” Jason continues. “One of our new restaurants, the Red Arrow Tap Room, is the first place in the Chicago suburbs where you pour your own craft beer. It’s got a tap wall – 40 taps and you put your card in and pour by the ounce what you want to try. These types of experiential businesses are things that Millennials and young professionals are looking for. We’ve had a slew of new restaurants – several new, higher end restaurants, fast casual restaurants, as well as the Elmhurst Brewing Company, a craft brewery, which just opened in early 2018.”

In addition to numerous other commercial shopping areas, Elmhurst also has several business parks – three of them, Grand Avenue Business Park, Church Road Business Park, and Business Park North, comprise 455 contiguous acres in the northwest part of the city. Kopp reports that keeping those businesses happy is also on the administration’s agenda. Last year, the city resurfaced Industrial Drive, the main road going through Business Park North, while also adding a sidewalk that was never there, before. “The issue of connectivity and employee mobility is important; the people who work up there want to go out for lunch; they want to take a walk. The city applied for and received a federal grant to install a sidewalk,” he relates. “And we’re developing a Business Parks Plan to enhance the area for the future, including trying to make connections to the major roads up there with walking trails or bike trails. One of the business owners told us, ‘if you can put a bike trail in, I’ll buy bikes and I’ll put them in my warehouse for employees.’ We understand to move forward, the workforce and recruitment are important elements, so we’re doing what we can to try and enhance those areas.”

And going forward, Jason says that programs to promote further economic activity in Elmhurst will continue unabated. “Our Mayor, Steven Morley, is very much of the belief that you don’t let up,” she states. “Earlier this year we put in ADA tree grates which allow for stores to have sidewalk sales and sidewalk cafés to expand without having to worry about egress paths. This summer we’ll be repaving the main roads in our downtown. We’ve had some great economic development growth in the last few years, but that is not a reason for us to let up on the gas. Recently we ended our first downtown TIF three years early, and put in place a new downtown TIF to focus on those areas that have not seen their full potential yet. We’ve made great strides, but we’re not done yet – not just downtown, but throughout the community.”

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