180 181 N o industry today has re- mained untouched by the dizzying pace of technolog- ical advances, and the most successful businesses, as well as the minds behind them, have proven able to plan, adapt, and drive change. Erez Weinreich, Chief Strategy Offi- cer of Simpli Home Ltd., a maker of furniture and furnishing, embodies the ideal of a technology-ready exec- utive: a global operation with offices in China, Vietnam, India, Toronto, Canada, and Portland, Oregon. As one of three founding partners to what is now a thriving e-commerce platform, Weinreich and his associates are riding what he calls the oncoming “retail tsunami.” Weinreich and his partners founded SIMPLI HOME LIFE BY DESIGN AT A GLANCE SIMPLI HOME WHAT: An ecommerce distributor of home fur- nishing products WHERE: Vaughan, Ontario WEBSITES: www.simpli- home.com