Business View Magazine | May/June 2022

59 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 CHATLEE BOAT & MAR INE generational customers in the same family. Even some repeat customers who purchased their first boats from the company and have since upgraded their vessels through the years. In some cases, parents will bring their children to purchase their first boat. Before COVID, the company was concerned that the newer generation weren’t interested in boating, but it’s clear that younger buyers are just as keen as the seasoned boaters. Being a well-established company, Chatlee Boats plays a vital role in the community. The owners are Christians who work with local churches, high schools, and radio stations for the benefit of all in need. The company sponsors radio shows, uniforms, funds food drives, and more. Chatlee employees also assist with these fundraisers as well. Moving into the future, Chatlee Boat & Marine is excited that COVID has had a surprisingly positive impact – opening the boating community to an entirely new market. With this new market comes unexplored opportunities for the company to investigate, in regard to growth and new product offerings. Sunny days ahead!