Business View Magazine March 2023

253 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 ANNISTON REGIONAL AI RPORT resources for building, construction, and more. Anniston has undergone rebranding over the last few years and is currently looking at marketing itself on a regional level. “We agreed to appear on ABC 33-40, which does a hometown focus. The network’s program should reach 1.7 million people within the state, and the city will complete two production spots appearing on their streaming and TV services,” says Hodges. The central consumer promise of these spots is that the city is affordable. With easy access to amenities as well as the great outdoors and activities, Anniston is an attractive city, especially as the economy grows tighter and interest rates climb. Many Americans have changed their way of thinking since the pandemic. People between the ages of 20 to 35 are now looking for affordable, active lifestyles. Anniston wants to be the city that allows Americans to go back to small-town living and becomes a destination known for being affordable, accessible, and transparent. The spot will highlight all the good projects on the go in the city. The city is also home to the Anniston Regional Airport, which is a gateway to the surrounding counties. It is a non-scheduled, non-commuter airport that provides services to general aviation. Anniston has many companies based within its city limits, and the airport provides facilities for its executives to take private flights. The airport can service 747s, DC nines, military aircraft, as well as commercial and cargo flights. The airport is a backup runway for two larger ones, namely, Atlanta’s Hartsfield and Birmingham’s Shuttlesworth Airport. Thus the regional airport’s capacity to handle large aircraft. Currently, the operations at the airfield are handled by fixed-based operators (FBO) Anniston Aviation, which has a lease agreement with the city to handle all services and support. The city’s public works department