Business View Magazine | March 2018

202 FAULKNER PERRIN CUSTOM HOMES alized that that was not what I wanted to do because I didn’t have his aptitude for building.So,I went the sales andmarketing route andwent to Baylor Univer- sityand then to SMU for myMBA. “Backwhenwe were in our teens,we dreamed somedaywe would start our own company, sowe could run it in theway that we wanted to.I have been a resident of UniversityParkand Preston Hollowsince I got out of college and Kirkhas built all over themetro- plexsince 1990–some 28 years. Fast forward from the early‘80s to 2012whenwe decided to form the companyand fill the niche that I sawin the Preston Hollowand ParkCities area for a customhome builder who combined both the trained technical ability to build high-end customhomes,but also had a person- al side to the business,which included beingmore involved in clients’lives,post-construction.This formula has served us and our clients extremelywell as our rise has been quite rapid in the last four years.” BVM: What was the planwhen you first began oper- ations? Faulkner: “Themaster marketing planwas to do sev- eral spechouses in different genres and to go ahead and complete those houses (aka don’t sell themearly) so the general public could come and see the finished workbefore we starteddoing custom jobs for individu- al families.In contrast to builders whowere just doing