july2017

70 71 CLEAN JUICE are different.Why eating organic makes a differ- ence in your lifestyle. They must meet financial requirements and have some business acumen, but we’ve found the best franchise owners, so far, have been ones that just come on board because they love what we do. Of course, the economics matter, but that brand passion has to be there too.” Once a candidate has signed a franchise agreement, the Clean Juice team helps them find a location, negotiate the terms on the LOI and the lease, and will not let them sign anything until corporate franchise specialists visit the space to ensure it’s a suitable location. “From there, we help them through the entire architecture and build-out process,” Landon adds. “We make three trips during construction to make sure everything’s going smoothly.We have weekly phone conversations with the gen- eral contractor, and bring the franchisee to the home office for an intensive, two-week, Clean Juice University training program.” Before the Grand Opening, Clean Juice sends out a store launch specialist, a certified trainer, and a field support manager to assist with the opening. They stay for several days to help once the store is opened. Clean Juice has negotiated contracts with several organic produce distrib- utors and food vendors, and all locations must use USDA certified organic material. As a result, all products look, taste and feel the same in every store. “We are the only USDA certified organic fran- chise available,” says Landon. “We have a sign in each of our stores that tells what isn’t organic. We’re very transparent with our guests about that. Normally, the sign is empty. If the product is available organically, we need to source it. We tell all our “Juiceristas” (our trademarked name for entry level baristas) that every time a customer comes in, you can make their day. We teach them how to interact with people and give the best versions of themselves when they’re on the floor.” Beyond making juices and smoothies, Clean Juice offers an individual experience. Guests can