Business View - July 2015    31
        
        
          tive constituencies.
        
        
          Working through partnerships with external stakehold-
        
        
          ers is our modus operandi. Some of these partners
        
        
          include the Canadian Patient Safety Institute, the Ca-
        
        
          nadian Institute for Health Information, the Canadian
        
        
          Foundation for Healthcare Improvement, all of the pro-
        
        
          vincial health quality councils, and so on. Together we
        
        
          work to eliminate duplication, ensure continuity of lan-
        
        
          guage, and examine opportunities for synergy.
        
        
          We issue a quarterly newsletter for health care leaders
        
        
          and surveyors, and a semi-annual newsletter for other
        
        
          stakeholder leaders. We’re proud of our website and
        
        
          I already mentioned our Leading Practices, which are
        
        
          available in a database there. We have a semi-annu-
        
        
          al publication called Quality Matters, which provides
        
        
          a platform for sharing information about quality and
        
        
          safety in health care. We’re increasing our presence on
        
        
          social media to better inform the public about accredi-
        
        
          tation. Accreditation is not a given across the country
        
        
          and it’s not a given in every sector. It is important that
        
        
          the public understands what accreditation is and what
        
        
          it’s not. Accreditation is not a guarantee of high-quality
        
        
          delivery, it’s not a housekeeping seal of approval, but
        
        
          rather, it’s a commitment by the organization to take
        
        
          actions that will help them to deliver quality care. The
        
        
          issue of informing and helping to educate the public
        
        
          about accreditation is absolutely critical.
        
        
          BUSINESS VIEW: Looking five years down the road,
        
        
          what are your priorities for the organization between
        
        
          now and then? How do you anticipate things might
        
        
          look different than they do now?
        
        
          NICKLIN:
        
        
          I think we need to improve the accredita-
        
        
          tion program so that it is increasingly flexible, suitable
        
        
          for organizations of all sizes and complexities. Health
        
        
          care organizations want to have access to more data,
        
        
          use the accreditation data to help them with decision-
        
        
          making, create their own reports, etc. When we give
        
        
          information to an organization, we need to ensure that
        
        
          it is useful; that the accreditation results can be inte-
        
        
          grated into their quality plans so that it has relevance
        
        
          and can help them move forward.
        
        
          I would also like to see the program effectively monitor
        
        
          the patient’s transition across the continuum.  While
        
        
          the standards are increasingly client-centred, the
        
        
          structure of the program is such that it is organization-
        
        
          focused rather than patient journey-focused. We need
        
        
          to start looking at how we can shape accreditation so
        
        
          that it follows the patient journey through the system.
        
        
          Up until ten years ago, accreditation was seen as a
        
        
          project – something you prepared for in a three to four-
        
        
          year cycle and revved up to prepare. Then the survey-
        
        
          ors visited and afterward, you’d breathe a deep sigh
        
        
          of relief that it was over. Since 2008, and the release
        
        
          of our Qmentum program, we have re-shaped the pro-
        
        
          gram so that it can be woven into an organization’s
        
        
          quality improvement program.
        
        
          HEALTHCARE