jan-2018

192 193 typical model in the real estate business doesn’t sell real estate, it recruits agents. All of those agents are 1099, one hundred percent straight commission, and they can work anywhere. They’re trying to find a broker who will give them the best split and then they’re responsible to do every- thing themselves.Our model is different.We pay salary plus commission and full benefits -a 401k, health insurance, profit sharing, things that nobody else offers. So,we’re not out there competing for the same real estate agents. Instead,we’re hiring sales executives from other industries,who wouldn’t take a 1099 job, and then we’re teaching them our way of doing real estate.The type of person we’re hiring is very different and how they’re being compensated is very different.” Additionally,DLP agents don’t do everything themselves–all tasks are compartmentalized and run by specialists.Wenner explains, “We have inside sales specialists who focus on handling in- coming inquiries; we have listing specialists who just focus on working with sellers; we have buyer success managers who work with the buyers and guide them; we have showing specialists who go out and do the showings; we have transaction specialists who handle all the closing details; we have full-time runners who do all the signage; we have full-time listing associates who do all of the photography and write the descriptions; we have a full marketing department. It’s a different product than what most real estate agencies offer. We run our models completely different.We try to look at broken sectors and do something different.” PREFERRED VENDORS n Shelly’s Lumber www.shellyssupply.com Founded in 1923, Shelly’s Lumber is one of the oldest and largest suppliers of lumber, hardware, building materials, and manufactured components in Eastern Pennsylvania. Its prod- ucts include decking boards and plywood, plywood sheathing and sidings, OSB sheet goods, engineered beams and wood I-joists, studs and lumber products, and windows and doors. In addition, it operates an interior millwork shop; manufactures trusses and wall panels; and operates contractor centers that offer various professional building materials. n F/J Hess & Sons www.fjhess.com Started in 1985 in Swiftwater, PA as a plumbing company, F/J Hess and Sons is now a full service HVAC company, offering a complete line of heating, ventilation, and air conditioning prod- ucts and services for its residential and commercial customers in northeastern Pennsylvania and northwestern New Jersey. n Adelphia Fire, LLC Ed@adelphia-llc.com DREAM LIVE PROSPER (DLP) COMPANIES We are commited to providing the highest degree of quality installations and service, on each and every project. We will strive to meet and exceed our clients’ expectations on each and every project. Commercial, residential, and industrial wet and dry pipe fire sprinkler systems • Preaction systems • Electric and diesel fire pump design, installation, maintenance and repair • Clean agent system design and installation • Foam and special hazards systems • Fire extinguisher installation, maintenance and service • In House NICET certified design • Backflow device certified inspections • Fire sprinkler system inspections and maintenance • 24 Hour Emergency Service BUILD TRUST AND CONFIDENCE ONE PROJECT AT A TIME. TIME AFTER TIME. PROJECT AFTER PROJECT. Going forward,Wenner says that although DLP has historically been a direct to consumer business, adding a B2B type model is becoming a major objective.He says,“We are focusing a lot more on partnering with other successful lenders to provide themwith their capital because we realize that most other lenders are restricted in their access to capital.We’re also going out to other apart- ment owners and providing them with property management and capital, as well.We’re part- nering with other fund managers who manage investment funds and offering them services. Our marketing company is working with more and more of these types of companies, helping them implement the same type of marketing and education services that we do. Overall, DLP is focused on making investing in real estate easier and more profitable.We are doing this directly through the DLP Family of companies and now are able to expand our reach by providing capital, resources, and systems to great operators and entrepreneurs. “ In the end,Wenner is more than content to attribute the meteoric rise of his DLP Compa- nies to its employees. “Our number one driver of success is our people,” he declares. “The culture attracts the people; the people create the culture. We use the term RPRS– the Right People in the Right Seats. Our number one focus is bringing in amazing talent; we’re hiring eight to twelve people every month. The right people share our core values that drive all of our decisions, how we treat our clients, how we hire people, and who we want to be.”