108 109 THE RTA STORE RTA STORE THE KITCHEN CABINETRY ONLINE I t is estimated that over 10millionAmerican kitchens are remodeled everyyear at a cost of approximately$50 billion.When remodeling a kitchen,about 80 percent of homeowners upgrade or completely replace their worn out or out-of-date cabinets.In 2009,The RTAStore dove into this lucrativemarket with a revolutionarybusi- nessmodel–selling ready-to-assemble kitchen cabinets, online. Recently,BusinessViewMagazine spokewithTylerAck- erman,The RTAStore’s CEO,and his sister,President and co-owner,Samantha Rougeux,to find out more about this unique,e-commerce company.The following is an edited transcript of that conversation. BVM: Can you talkabout the genesis of the company and howit managed to survive and evolve?