Business View Magazine Feb 2023

130 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 PREFERRED VENDOR/PARTNER n NewGround www.newground.com n Millards www.millards.com with our hospital partners and the City of Burlington. We have spaces in those areas where we’re able to offer day-to-day banking to members and we’re really proud of that. That’s one of our areas of differentiation.” Two full-service advice centers are also available, one in the city of Brantford, and one in the city of Hamilton, but Moran notes that these satellite locations are ideal for HMECU. “We really get to the ground floor of where our members are. Those locations have really become an innovative hub for us. It’s evolved how we think of our interactions within that community, it’s helped us look at it through a different lens, which is really exciting.” Future plans include a major renovation at the credit union’s flagship Limeridge location. As for other growth, Moran remarks that there will be a focused effort on deepening relationships with existing members, in an effort to further improve service offerings and meet their needs. “We have 11,000 members and we’re a $323 million Credit Union. We should be a $600 million credit union based on our membership size. So really, we don’t need to grow memberships, we need to deepen our relationship with our existing members and have them invite their friends and family because that’s really where we want to grow.” As a final thought, Moran offers a message to HMECU members, saying, “We really want to thank you. We’ve been on a journey over the last couple of years and you’ve shown us a ton of grace. That means the world to us as we continue to move forward, and we look forward to seeing you soon.”