Business View Magazine | April/May 2022

117 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 RENO BUI CK GMC CADI LLAC of COVID, both suppliers were shut down for months, putting things even further behind schedule. Hoel is quick to note that the issues are deeper than just lack of chips, though: “There’s anywhere from 70-100 ships sitting off the port of Long Beach that can’t get unloaded and none of us laymen understand why that is.” But as spring arrives, hope is on the horizon. The company has plans for more events and getting the Mitsubishi franchise really rolling. More inventory will eventually be on its way, as will the electric Cadillac Lyriq. Hoel has hope that things will return to normal in the car business by 2023. He reflects, “I’ve operated a business for the last 30 plus years. And the number one goal is to provide job security for your employee.” Reno Buick GMC Cadillac has done just that. And they’ve done it with a lot of heart through a very challenging stretch. “We are really lucky with GM and Mitsubishi. We have a phenomenal product line and Reno is a truck community. And I think our trucks are by far the best,” says Hoel.