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Business View Magazine
Dolan Automotive Group
“We’re here to make a customer for life.”
The Dolan AutomotiveGroup is located in Reno, Nevada
and serves customers in the Reno, Carson City, and
Lake Tahoe areas. Brady Dolan, the Group’s general
manager, recounts how the company was founded by
his father, Tom, in 1982: “Dad was general manager of
Reno Dodge. Then he came to Reno Toyota as General
Manager.” Tom’s success there soon led to his taking
over the operation and, today, Dolan Automotive has
a Toyota, a Lexus, a Mazda, a Kia, and a Scion dealer-
ship, all in Reno. Each dealership sells both new and
used cars, and offers its customers service and parts.
“We’re always trying to add new stores, as we grow,
but they have to be the right franchises,” says Dolan.
“We got the Lexus franchise in 1990, because they
decided to put an open point in Reno. (An open point
is new franchise built from the ground up, as opposed
to taking over an existing dealership.) “We added Maz-
da/Kia four years ago.” According to Dolan, who also
works with his brother Ryan, and sister, Danielle, the
company was able to get new dealerships based on
the efficiency of its sales and service, its high reten-
tion levels, and its positive CSI (Customer Satisfaction
Index) at already-owned locations.
