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Business View Magazine
In the end, all of the customized products and individ-
ualized services provided by Wild Birds Unlimited to its
franchisees are there so that they can best help their
retail clients connect with the natural environments
they inhabit – which may differ from customer to cus-
tomer. “You can look at a five-block radius of one of our
existing stores and you could have someone who is liv-
ing in a townhouse with a very small backyard,” Picket
explains. “Or, someone who has a typical suburban
backyard that is out in a brand new subdivision may
have a very different way of feeding and enjoying back-
yard birds than someone who lives two blocks away in
a more established and treed environment. They may
get different birds; they may have different opportuni-
ties or challenges with the hobby of bird feeding. So,
we really focus in on that individualized and custom-
ized advice to help our retail customers - who are the
lifeblood of our business – to enjoy the hobby.”
Wild Birds Unlimited. It’s still a business that’s for
the birds. But it’s also for the many people who enjoy
watching and feeding them.
PREFERRED VENDORS
Aspects, Inc
. – Based in Rhode Island, Aspects, Inc. is
a manufacturer of high-quality bird feeders that are as
attractive as they are functional. The company’s prod-
ucts include hummingbird feeders, seed tubes, seed
trays, domes, window feeders, and window thermom-
eters. For over 35 years, Aspects has proudly manu-
factured all of its items in the United
tates and backed them with a Life-
ime Guarantee. Aspects donates a
ortion of its sales to worthwhile non-
rofit organizations that are working
ard to help birds and animals that
hare our world. -
.
om
acific Bird and Supply Co., Inc.
Pacific Bird and Supply produces
igh-quality, all natural products for
he feeding of birds made from the
ealthiest, heartiest, farm-raised,
esticide-free worms and insects,
