That means investing in the tech stack—but also in training and process so sales, service, parts, F&I, and BDC teams can switch channels without dropping the ball. It’s less about a single platform than it is about building teams who are fluent in many. CUSTOMER SATISFACTION: THE OTHER HALF OF THE CREED Employee satisfaction isn’t a nice-to-have; it’s the first half of Capital’s two-part creed. The second is customer satisfaction. The link is obvious. Tenured teams deliver faster, smoother experiences. Apprentices paired with masters fix it right the first time. Corporate pathways keep finance and accounting operations clean and responsive. A culture of trying—and measuring—new ideas gives customers more ways to say “yes.” Even the experiments that didn’t become permanent products left useful residue: stronger digital retailing tools, tighter logistics for off-site delivery, a clearer picture of what customers actually want.“We pivoted, we integrated, we grew,” Curtis says.“That’s the point.” WHY PEOPLE CHOOSE CAPITAL (AND STAY) Because careers are planned, not promised. Because leadership is visible and human. Because the company funds your growth—whether it’s Strayer tuition, an ASSET sponsorship, or a SkillBridge placement. Because the organization’s first reflex isn’t “policy”; it’s “person.” Capital Automotive Group is proud to be the largest corporate sponsor of Make-A-Wish North Carolina, partnering since 2022 to bring hope and joy to children across our state. What began as a single meeting has grown into a statewide movement—granting local wishes at dealerships within 30 miles of each child’s home, supporting Trailblaze and World Wish Day, hosting family appreciation nights, and providing hospital necessities for hundreds of families. With participation across more than two dozen rooftops, our team has helped grant over 100 wishes in just a few years—funding life-changing experiences, celebrations, and moments of happiness when families need them most. This mission has become part of who we are, and we are honored to stand beside Make-A-Wish as we continue to grow the number of wishes granted each year. 13 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 CAPITAL AUTO GROUP
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