Business View Magazine
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garnered many accolades and awards from boat in-
dustry manufacturers, associations, boat shows, and
the press. In 2014, and again in 2015, Gordy’s was
recognized as the top boat dealer in the country by
Boating Industry Magazine.
Tom Whowell believes that the company has pros-
pered because everybody who works for it feels part
of a great team run by a tight-knit family. But just as
important, he maintains, is the spirit of fun and ad-
venture that first enticed Grandpa Gordy to leave the
automobile business behind and cast his lot on the
waters of Lake Geneva. “That’s the culture of Gordy’s,”
Whowell declares. “We’re in the fun business; we’re
selling fun and the boating lifestyle.”
This past year, Gordy’s Lakefront Marine celebrated
its 60th anniversary. What started as a simple busi-
ness venture, offering boat rides for a buck has blos-
somed into, what Tom likes to call “Gordyworld.”
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