Color Glo International - page 6

6
Business View Magazine
they have approximately 900.
BVM: How do you attract, vet, and train your franchi-
sees?
Scott: Many of the people that we find come to us
via different web portals and advertising sites we go
onto, and a lot of word-of-mouth. A lot of our existing
people refer others to us, as well. We spend time with
them to find out who they are, what they’re looking for,
whether we’re a good fit, and whether they’re a good
fit for us. We then provide them with a very extensive
training program, which takes place, typically, here in
Minneapolis, or at one of our international training
centers, which are overseas, where they’re trained for
two weeks by individuals who actually own their own
business in this company. They’re actual franchisees,
so they’re well-versed in all the newest and most ad-
vanced technology that’s out there. We then continue
to support these franchisees as they grow their busi-
ness or want to expand their business.
BVM: Is there a typical type of franchise applicant?
Scott: No, there isn’t. We’ve got people that were cor-
porate executives, presidents of businesses; we’ve
got people that own their own businesses; people that
worked for a tire company; people that were doing all
kinds of different things. Essentially, we’re looking for
people who enjoy working with their hands, like work-
ing with people, and enjoy seeing something that has
been transformed under their own efforts into some-
thing that looks new again.
BVM: How do you differentiate your company from
its competitors?
1,2,3,4,5 7,8,9,10
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